Summary
The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK doing better than that, CIOs in Europe can at last think about growing their tech budgets in 2014 and especially in 2015. Customer-facing technologies for sales and marketing and mobile and analytics technologies will see the strongest growth, contributing to relatively strong growth in software and communications equipment. Growth will solidify in 2015. However, the risks of a renewed recession triggered by deflationary forces remain real, so CIOs should be cautious in their 2014 tech spending plans and be prepared to reverse course if necessary.
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