Trends Report

Augmented Reality In 2020: Ready For Primetime

Augmented Reality Evolves To Enable Consumers To Experience Products Virtually Before Purchase

June 9th, 2020
ES
Erin Sellers
With contributors:
Stephen Powers , Fiona Swerdlow , Nicole Murgia , Jeffrey Hammond , Alessia Stewart , Rachel Birrell

Summary

Augmented reality (AR) has evolved in the past 10 years from being an unstable gimmick to a legitimate way for consumers to experience products and services before they purchase them. This report helps digital business professionals understand how AR experiences have evolved and where they are effective in driving sales of products or services.

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