Summary
Augmented reality (AR) has evolved in the past 10 years from being an unstable gimmick to a legitimate way for consumers to experience products and services before they purchase them. This report helps digital business professionals understand how AR experiences have evolved and where they are effective in driving sales of products or services.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).