Automate Your End-To-End L2RM Process

Myriad marketing automation vendors are vying to claim leadership in providing the software platforms to automate the lead-to-revenue management (L2RM) process. These vendors are integrating broad-reaching capabilities across a swath of marketing and sales automation categories to meet this need while streamlining and integrating the work of sales and marketing. This report helps B2B marketing professionals — and L2R marketers in all industries — understand the various marketing technologies required to automate their lead-to-revenue process. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.