Trends Report

Automate Your End-To-End L2RM Process

March 29th, 2016
Lori Wizdo, null
Lori Wizdo
With contributors:
Peter O'Neill , Matthew Camuso , Rachel Birrell


Myriad marketing automation vendors are vying to claim leadership in providing the software platforms to automate the lead-to-revenue management (L2RM) process. These vendors are integrating broad-reaching capabilities across a swath of marketing and sales automation categories to meet this need while streamlining and integrating the work of sales and marketing. This report helps B2B marketing professionals — and L2R marketers in all industries — understand the various marketing technologies required to automate their lead-to-revenue process. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.

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