Trends Report

B2B Buyers Mandate A New Charter For Marketing And Sales

Accelerate Alignment Or Get Left Behind

January 10th, 2017
MP
Mary Shea, PhD
SS
Shanta Samlal-Fadelle
With contributors:
Lori Wizdo , Caroline Robertson , Alexander Bullock

Summary

This report is a call to action for business-to-business (B2B) marketing and sales leaders to infuse new and creative ideas into their plans. A status quo approach no longer works in this environment. Go-to-market leaders must prioritize alignment between teams and embrace new organizational, collaboration, and compensation models to keep up with today's more empowered B2B buyers.

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