Summary
Why are there so few good mobile apps for business-to-business (B2B) eCommerce? Neither of the two Bs in B2B is currently doing enough to support mobile, employee-driven purchases. People who need products or services for work reasons face a choice between sellers' apps that lack vital B2B features and their companies' overly restrictive buy-side eProcurement apps. This report describes what application and development (AD&D) leaders on both sides of B2B eCommerce can do to align the needs of end users with organizational purchasing needs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).