Trends Report

B2B Commerce Needs A Mobile Mindshift

Mobile Apps Can Be A Catalyst for Change In Enterprise Commerce — If AD&D Leaders Design Them Correctly

January 31st, 2017
Duncan Jones, null
Duncan Jones
With contributors:
Christopher Andrews , Ted Schadler , Andy Hoar , Bill Seguin , Luis Deya , Andrew Reese


Why are there so few good mobile apps for business-to-business (B2B) eCommerce? Neither of the two Bs in B2B is currently doing enough to support mobile, employee-driven purchases. People who need products or services for work reasons face a choice between sellers' apps that lack vital B2B features and their companies' overly restrictive buy-side eProcurement apps. This report describes what application and development (AD&D) leaders on both sides of B2B eCommerce can do to align the needs of end users with organizational purchasing needs.

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