In Forrester’s 2025 B2B Brand And Communications Survey, we asked global marketing leaders about the state of crisis communications at their company, including the frequency of crisis occurrence and their level of planning, preparedness, and resourcing. As global risks such as cybersecurity threats, climate disruptions, and geopolitical instability intensify, crisis communications planning is not optional. Every organization must prioritize preparedness to protect brand trust and ensure resilience when the unexpected occurs. In this report, we examine how crisis communications preparedness differs by company size and the risks that can result.