Trends Report

B2B Customer Experience Teams Shape CX Design And Delivery

Six Companies Show The Proactive Role Customer Experience Teams Play In B2B Firms

December 15th, 2015
TK
TJ Keitt
With contributors:
Harley Manning , Samuel Stern , William Willsea , Peter Harrison

Summary

Business-to-business (B2B) firms increasingly believe that delivering a good customer experience (CX) is essential to their ability to win, serve, and retain customers. So how are these companies building the organization necessary to ensure that they meet their customers' expectations? This report examines six CX teams to understand the roles they play in their B2B firms.

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