B2B Digital Marketing: A Deep Dive Into Network And Telecommunications Decision-Makers

As social media and Web 2.0 tools redraw the consumer marketing landscape, many questions are arising as to the applicability of these same tools to business-to-business (B2B) marketing. Earlier this year, Forrester surveyed telecommunications and networking decision-makers regarding their media consumption habits and found that social media has yet to supplant traditional media. Social media does, however, have a substantive impact on B2B technology purchasers. The smart B2B tech marketers will be those that can strike a balance between new and old media and use the two to reinforce each other.