Trends Report

B2B Marketers Expect To Host Hybrid Events Even After The Pandemic

March 8th, 2021
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Meredith Cain, null
Meredith Cain
With contributors:
Caroline Robertson , Jennifer Zhang

Summary

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, they will shift to hybrid models that incorporate the most successful elements of virtual but get back to using events to build relationships with customers. For more insight into the event needs of B2B marketers, read B2B Marketers Must Deliver Engaging Content Before, During, And After Hybrid Events, B2B Marketers And Marketing Event Management Solution Vendors Must Improve The Experience For Remote Attendees At Hybrid Events, and the Forrester Wave™ evaluation of marketing event management solutions vendors — and schedule an inquiry for further advice.

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