Trends Report

Banks Must Wake Up To A New Customer: The Developer

May 21st, 2020

Summary

Developers are the builders of ecosystems and need to be treated as customers in their own right. There are many ways to engage and help developers beyond having developer portals and engineering support. Offering certification and tailored workspaces and providing affiliate programs or marketplaces for developers to sell on their creations all fulfill different needs. Capital One uses developer personas to drive developer engagement and provides extensive support to the broader developer community through hosting developer forums, publishing extensive free software engineering content, and sponsoring open source software.

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