Trend Report

Banks Should Use ATMs To Boost Sales

Leverage CRM, Better ATM Display, And Integration With Mobiles

 and  two contributors
Nov 08, 2013

Summary

The recent advent of online and mobile banking has attracted plenty of attention. The humble automated teller machine (ATM), on the other hand, has mostly escaped the spotlight. Yet the ATM remains one of the most popular customer touchpoints. eBusiness and channel strategy executives should capitalize on this opportunity by using the ATM to boost sales. This report details some recent ATM innovations that will help you achieve this goal.

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