Summary
Health plans and vendors are increasing the range of products and services available through their online channel: provider tools that help consumers research and select the best hospital or physician, wellness and disease management initiatives, and healthcare content about various conditions. Healthcare consumers' level of technology adoption is a critical factor in the speed and ease of acceptance of these expanded offerings. eBusiness professionals must understand the level of technology adoption among their consumer base to pace the rollout of new online offerings.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).