Summary
Cell phones are seemingly ubiquitous in North America today. Consumers in four out of five homes have a mobile phone, and the number jumps to 91% among households headed by a Gen Yer. The vast majority of these phones subscribe to service from the small group of carriers that dominate the market. Mobile service is clearly no longer just about voice; subscribers use a wide range of data applications, including a growing number who access the Internet on their phone. RIM and Palm Treo are two of the three phone brands whose owners are the heaviest users of the mobile Internet. Which brand tops the list? Can you say "iPhone"?
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).