Report

Benchmark Against Best Practices To Optimize CRM Performance

Benchmarks: The CRM Playbook

February 23rd, 2021
With contributors:
Daniel Hong, Hailey Colin

Summary

To succeed in the age of the customer, application development and delivery (AD&D) professionals who support CRM can't afford failed technology initiatives. We surveyed 160 business and tech organization leaders about the critical business process, people management, strategy, and technology practices that underpin a successful project. This report provides benchmark data from that survey to help you define and manage the risks associated with a CRM project and discover how your organization compares with others. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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