Trends Report

Benchmark B2B Social Marketing Efforts

January 13th, 2014
Kim Celestre
With contributors:
Melissa Parrish , Xiaofeng Wang , Nate Elliott , Sarah Takvorian


B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent with their B2B peers'. This report will be an update to the Benchmarks module of the Social Marketing Playbook.

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