Trends Report

Benchmarking B2B eCommerce Technology Investment And Initiatives

March 6th, 2014
Andy Hoar, null
Andy Hoar
With contributors:
Zia Daniell Wigder , Douglas Roberge


Forrester partnered with Internet Retailer magazine to survey B2B eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The survey developed detailed insights related to B2B budget and spending plans; customer experience comparisons with B2C; feature, function, and site component priorities; site measurement and metrics; and mobile and tablet plans. This report focuses on technology investment benchmarks and discusses why B2B eCommerce professionals are ramping up their spending in the space.

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