Benchmarking Social Marketing Efforts In China

Marketing leadership professionals work hard to win hypersocial Chinese consumers, but most don't know whether their social marketing efforts in China are keeping pace with those of their peers at other companies. In this report, we examine key benchmarks that social marketers should track to help optimize their social marketing strategies in China: adoption of and satisfaction with the social tactics and platforms that matter; key objectives and challenges; social marketing spending, internal and external resources used; and measurement.