Trends Report

Benchmarking Your Growing B2B eBusiness

July 16th, 2013
AH
Andy Hoar
With contributors:
Patti Freeman Evans , Douglas Roberge

Summary

Engaged in a never-ending battle for the most effective people, processes, and technologies, business-to-business (B2B) companies must be keenly aware at all times of where they stand versus their competition. They must make an organized and concerted effort to track the right internal measures as well as gather the right comparative market data in order to uncover relative strengths to exploit and weaknesses to improve. This report, a part of the B2B eCommerce playbook, explores how B2B eBusiness and channel strategy professionals can optimize their businesses by defining the benchmarks that matter and performing important and relevant gap analyses to achieve higher performance standards.

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