Data Snapshot

Benefits To Organizations With Advanced Data Literacy Levels

 and  three contributors
Jul 11, 2024

Summary

Why is it important for an organization to improve the data literacy of its staff? Forrester’s Data Culture And Literacy Survey, 2023 finds a variety of reported benefits flow to organizations with expert data literacy, with data and analytics employees reporting benefits such as increased productivity (42%), innovation (41%), smarter business decisions (40%), improved adaptability (38%), revenue growth (36%), more confidence in decisions made (36%), faster time to decisions (33%), and increased adoption of insights platforms and solutions (31%). Understanding these benefits can help enterprises make the argument for sustained investment in data literacy programs and enhanced workforce data literacy.

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