Summary
The luxury accessories industry features some of the most recognized brand names in the world, like Chanel, Gucci, Louis Vuitton, Rolex, and Tiffany & Co. But how good is the brand experience offered by major luxury accessories Web sites? To find out, we graded the sites of five top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). While two sites — Chanel and Rolex — passed our Brand Image tests, no site passed our Brand Action tests.
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