Best Practice Report

Best Practices: DAM Strategy, Selection, And Socialization

Optimize Your Digital Asset Management Strategy

December 7th, 2017
NB
Nick Barber
With contributors:
Stephen Powers , Madeline King , Christopher Mines , Rachel Birrell

Summary

Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and strategy. This report details best practices for vendor selection, implementation, and user adoption to help application development and delivery (AD&D) professionals create mature and successful DAM strategies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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