Summary
Vendor strategists compete in an industry of constant change and innovation, and they have to build and sell new features and capabilities to an increasingly business-minded buyer. The dynamics of the tech sector leads vendors to focus too much on the speed of innovation without giving enough thought to the rate of user adoption. Strategists who focus every part of the company on adoption, not just sales, will have a powerful competitive advantage.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).