Beyond Sourcing: Operationalizing Marketing Sufficiency Metrics

January 10th, 2021


In this report, we detail the elements of marketing sufficiency metrics and define a clear path for their implementation.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.