Trends Report

Blow Up Your Lead Agency RFP

Marketers Must Adapt Agency Selection For Post-Digital Realities

December 22nd, 2016
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:


No relationship has a bigger impact on brand success than that between the brand and its lead agency. Despite that criticality, brands have failed to adjust their lead agency search criteria to post-digital realities. The long-term risk: an expensive investment in a sub-par brand experience that damages brand equity and hinders growth. B2C marketers, read this report to craft an effective lead agency request for proposal (RFP) for the post-digital age.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.