Best Practice Report

Bolster Brand Resilience With DMARC

How To Expand DMARC’s Benefits Beyond Security

August 27th, 2021
With contributors:
Stephanie Balaouras , Alexis Tatro , Peggy Dostie

Summary

Email is a vital tool marketers use to communicate with customers and prospects. Cyberattackers know this and will often impersonate trusted brands and domains in phishing campaigns. The Domain-based Message Authentication, Reporting, and Conformance (DMARC) protocol protects brands and domains from impersonation, boosting customer confidence in email communications and shielding the brand from those who would coopt it for nefarious purposes. This report helps security and marketing pros collaborate on DMARC to protect the brand, bolster customer trust, and defend against phishing.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.