Trends Report

Boost Contextual Reach With Content Marketing For Mobile

Marketers Should Federate Contextual Data, Content, And Insights To Power Their Audiences' Mobile Moments

May 28th, 2015
RS
Ryan Skinner
With contributors:
Thomas Husson , Luca Paderni , Jennifer Wise , Kasia Madej

Summary

Skyrocketing smartphone penetration means two things for B2C marketing leaders: 1) Customers spend less time consuming media on PCs and 2) their expectations of media experiences are increasingly personal, valuable, and immediate. Marketers who believe that responsive web design will answer their prayers had better think again, as dynamically resized media won't address a customer's context in a mobile moment. However, the brands that organize their content well and can identify and optimize against their customers' mobile moments can develop sustainable competitive advantage with mobile content marketing. This report presents best practices in content marketing for mobile customers and offers marketing leaders a head start on how to build that mobile advantage.

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