Case Study

Booz Allen Hamilton: Launching a Strategic Digital Transformation

November 7th, 2018


Organizations often buy new marketing solutions in hopes of sparking a transformation but fail to deploy the technology to its full potential. Booz Allen Hamilton’s three-year digital transformation focused on strategic goals including employee engagement, better data and improved utilization of existing technology. The marketing team partnered with IT and other functions to reduce redundancies, close gaps and add enhancements.

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