Trends Report

Brand Engagement The Consumer Way

A Technographics® Data Essentials Report

September 18th, 2012
With contributors:
Reineke Reitsma , Ryan Morrill


Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive customer experiences breed loyalty, and they utilize a variety of channels to interact with their customers. However, it is not always clear how, why, and where consumers prefer to engage with their favorite brands. This document is part of a four-part series of Forrester reports on how consumers progress through the customer life cycle. It examines the reasons for, channels for, and benefits of customer brand engagement.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.