Trends Report

Brand Resilience: Understanding Risk Managers' Key Role In Protecting Company Reputation

How To Safeguard Your Firm's Most Valuable Assets — The Intangible Ones

April 6th, 2015
With contributors:
Sheryl Pattek , Christopher McClean , Megan Burns , Claire O'Malley


Protecting hard-earned corporate reputations takes on greater importance as companies shift strategic priorities to win, serve, and retain customers. When a crisis strikes — whether the result of executive malfeasance, a product safety recall, a security breach, or another violation of a company's brand values — the results can be disastrous. Given that, risk professionals can no longer overlook the growing value and vulnerability of corporate reputations. This report provides a framework of concepts, definitions, and best practices to prevent reputational catastrophes from occurring or mitigate their impact when they do.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.