Trends Report

Brand Resilience: Understanding Risk Managers' Key Role In Protecting Company Reputation

How To Safeguard Your Firm's Most Valuable Assets — The Intangible Ones

April 6th, 2015
With contributors:
Sheryl Pattek , Christopher McClean , Megan Burns , Claire O'Malley

Summary

Protecting hard-earned corporate reputations takes on greater importance as companies shift strategic priorities to win, serve, and retain customers. When a crisis strikes — whether the result of executive malfeasance, a product safety recall, a security breach, or another violation of a company's brand values — the results can be disastrous. Given that, risk professionals can no longer overlook the growing value and vulnerability of corporate reputations. This report provides a framework of concepts, definitions, and best practices to prevent reputational catastrophes from occurring or mitigate their impact when they do.

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