Trend Report

Brands' Success Relies On Relationships With Retailers

Brands Must Evolve From Suppliers To Partners

August 17th, 2020

Summary

The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via wholesale retail partners. To truly be masters of their own destiny, digital business executives must change the dynamics of their retail partner relationships, moving from supplier to business partner. This report examines how branded manufacturers must manage D2C digital commerce alongside evolving retail partner relationships.

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