Trends Report

Breakout Vendors: Content Intelligence For Marketing

Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality

March 23rd, 2017
With contributors:
Ted Schadler , Jeremy Swire , Peggy Dostie

Summary

Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing. Enter content intelligence vendors. Acrolinx automates brand consistency; Idio links content topic to customer interest; and Persado optimizes the emotional appeal of offer content. Each is winning big contracts with household name brands.

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