Trends Report

Bridge The Divide Between Social Marketing And Compliance

Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers

June 22nd, 2017
EL
Erna Alfred Liousas
NH
Nick Hayes
With contributors:
Brigitte Majewski , Trevor Lyness , Christine Turley

Summary

Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even greater hurdles shaped by these industries' intense legal and compliance scrutiny. We profile three regulated brands whose successful social programs feature valuable tactics applicable to all industries. Read this report to learn how proactive preparation and collaboration counter compliance-based roadblocks to your social programs.

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