Trends Report

Brief: 2016 Channel Marketing Challenges, Opportunities, And Budgets

Channel-Oriented Companies Have More Potential, But Also More Pitfalls

December 10th, 2015
TH
Tim Harmon
With contributors:
Peter O'Neill , Jacob Milender , Tyler Thurston

Summary

B2B marketers are immersed in the planning process for 2016. In addition to using their own "four walls" history and perspectives, marketers would be well advised to benchmark their performance and plans against those of their peers, i.e., other B2B marketers. We outline here those marketing benchmarks for marketers with B2B companies having a significant indirect channel route to market.

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