Trends Report

Brief: 2016 Channel Marketing Challenges, Opportunities, And Budgets

Channel-Oriented Companies Have More Potential, But Also More Pitfalls

December 10th, 2015
Tim Harmon
With contributors:
Peter O'Neill , Jacob Milender , Tyler Thurston


B2B marketers are immersed in the planning process for 2016. In addition to using their own "four walls" history and perspectives, marketers would be well advised to benchmark their performance and plans against those of their peers, i.e., other B2B marketers. We outline here those marketing benchmarks for marketers with B2B companies having a significant indirect channel route to market.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.