Brief: Agile Development And Customer Experience — A Marriage Made In Heaven

Companies are investing huge sums to enhance the customer experience (CX). Sometimes they embark upon a major digitalization or re-engineering of how their customers discover, explore, ask for, buy, use, and engage with their products and services; other times they extensively redesign their software interaction capabilities across multiple platforms. CX leaders and professionals find Agile development attractive because they're disillusioned with traditional IT groups that use waterfall development methods and have simply failed to deliver. This report explains why and how application development and delivery (AD&D) leaders need to seize this unprecedented opportunity to collaborate with CMOs, other C-level executives, and their business teams on Agile modern application delivery — or risk losing their attention forever!