Trends Report

Brief: Airlines Must Embrace Mobile Moments To Differentiate

Smart Airlines Are Building Competitive Advantage By Crafting High-Value Mobile Moments Throughout Their Customers' Journeys

March 10th, 2016
With contributors:
Luca Paderni , Michael Barnes , Flora Zhang , Bill Nagel


Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battleground for airlines. While Chinese travelers are rapidly embracing mobile moments, most airlines have yet to follow them; as a result, most airlines are unable to serve customers throughout their entire journey. B2C marketing professionals managing airline brands can use this brief to learn how to better address airline travelers in their most relevant mobile moments.

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