Brief: Analytics Separates Signal From Noise On Enterprise Social

The benefits of enterprise social software are becoming clearer, highlighting new challenges and opportunities. Designed to help workers create and access content and expertise more effectively across organizational and geographic boundaries, successfully adopted enterprise social solutions can become their own worst enemy if the generation of social content overwhelms the solution's capacity for filtering and organizing it, thus diminishing the probability that users access the right information at the right time. The solution is to apply robust analytics to the environment to amplify signals from the vast amount of data noise and provide employees the content they need in the context of their daily activities. This report aims to help CIOs to understand the role of analytics on enterprise social, which could provide all employees with insights that allow for better decisions every day on every topic.