Brief: Audit Your Digital Transformation Efforts To Ensure Successful Delivery

Digital transformation is a complex and potentially expensive undertaking. How do you know if your team is set up for success? Do you have the right senior sponsorship and cross-functional governance in place? Have you developed the right assets, such as customer journey maps and capability maps, to secure buy-in to your plan from the wider organization? Is your CFO on board with the idea of developing prototype products to prove the value of digital transformation to skeptics? These and many other pitfalls could hamper your digital business transformation efforts, potentially derailing all the work you put in convincing your C-suite to sponsor your plans in the first place. This document outlines Forrester's digital business transformation program assessment tool, a self-assessment spreadsheet that helps eBusiness and channel strategy professionals audit their plans and spot any critical gaps.