Brief: Avaya Re-Engages Its Partners And Customers With A Stronger Strategy

At its annual partner event, Avaya launched a new set of initiatives to help its partners differentiate themselves and to help infrastructure and operations (I&O) professionals transform customer engagement in the rapidly changing contact center, networking, and unified communications (UC) markets. Some of these initiatives — such as its cloud strategy — were long overdue. Avaya partners said that Avaya has better aligned its product, channel, and marketing strategies to allow it to compete with Cisco and Microsoft, leveraging "big friends" like Google, HP, Salesforce, and VMware. In this brief, Forrester summarizes the most important aspects of Avaya's conference and relays what its new initiatives mean to I&O professionals and how they can best use them within the infrastructure.