Trends Report

Brief: Be Cool, Not Creepy

The Causes Of Creepy Experiences And How Brands Can Avoid Them

January 29th, 2016
FK
Fatemeh Khatibloo
With contributors:
Srividya Sridharan , Brandon Purcell , Kristopher Arcand , Alexander Spiliotes , Tyler Thurston

Summary

Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices community and social media surveys to quantify these experiences, uncover how they affect customer perceptions and how marketers and customer insights (CI) professionals can avoid them.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.