Trends Report

Brief: Boost Customer Experience With The Internet Of Things

March 31st, 2016
AB
Allegra Burnette
AH
Andrew Hogan
With contributors:
J. P. Gownder , Ian Jacobs , Frank Gillett , John Dalton , Kelly Price , Bill Nagel

Summary

The Internet of Things is quickly moving from concept to reality as more and more new products ship with sensors and data connectivity built directly into them. The amount of data companies can gather, combined with their ability to respond and adapt to that data, promise to enhance the customer experience (CX). This report looks at the customer experience implications of the growing landscape of connected objects and analyzes how CX pros can proactively prepare themselves.

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