Trends Report

Brief: Choose From Four Approaches To Build Your Community

Plan For Community Success Across The Customer Life Cycle

April 29th, 2016
EL
Erna Alfred Liousas
With contributors:

Summary

The word "community" invokes a measure of confusion among B2C marketers. This brief explores the meaning of community, and provides examples of companies successfully using communities across the customer life cycle to build closer relationships with their customers and meet their business objectives.

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