Summary
Increased competitive pressures, global economic challenges, and increasingly demanding customers have firms seeking ways to transform into customer-centric organizations. These changes have taken their toll on customer insights (CI) teams, as the amount of customer data is enormous and the demand to harness it has never been greater. Global CI professionals and marketing leaders took the Forrester Intelligent Enterprise Maturity Self-Assessment, and this report explores the results. Learn how the current state of firms' cultural and people challenges are impeding organizational maturity and slowing the transformation into an intelligent enterprise.
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