Trends Report

Brief: Don't Ignore 4K Like You Did 3D

4K Streaming Will Become The Norm, So Start Planning Now

April 15th, 2016
Nick Barber, null
Nick Barber
With contributors:
Stephen Powers , Jaclyn Galan , Peter Harrison


4K isn't just a marketing play to sell more displays like 3D was. This next-generation format delivers higher resolution and crisper images, and it will eventually become the standard for all video. But 4K's massive files, high bitrates, and processor-intensive decoding mean companies will need to adapt current infrastructure to support it. This report outlines how application development and delivery (AD&D) professionals should strategize for eventual 4K support as their companies incorporate video externally across the customer life cycle and internally for employee collaboration.

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