Forecast Report

Brief: European Online Holiday Retail Sales Forecast, 2014

European Online Holiday Sales Will Reach €35 Billion

November 25th, 2014
With contributors:
Martin Gill , Michael O'Grady , Patti Freeman Evans , Alex Causey

Summary

As Europe gears up for the most multidevice, multichannel holiday season ever, Forrester forecasts that online retail sales in Europe will generate €35 billion during the holiday months of November and December 2014. This brief outlines the factors contributing to online retail sales growth and the challenges eBusiness and channel strategy professionals face during the holiday season.

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