Trends Report

Brief: Evaluate Your Search Marketing Programs

August 26th, 2016
With contributors:
Shar VanBoskirk , Wei-ming Egelman , Andrew Reese

Summary

Successful search marketers today must increasingly account for how well they help users discover their brands and products across Google, Bing, mobile devices, social media, and nontraditional search engines such as LinkedIn and Yelp. This report includes Forrester's methodology for evaluating the user experience of your desktop and mobile search marketing campaigns.

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