Trends Report

Brief: Facebook (Still) Dominates Teens' Social Usage

Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

December 1st, 2015
GF
Gina Fleming
NE
Nate Elliott
With contributors:
Luca Paderni , Wei-ming Egelman , Laura Glazer

Summary

Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean they've stopped using it. This brief presents Forrester's data on teens' adoption — including the fact that Facebook generates greater intensity of usage from young people than any other social site — and guides marketers to the right teen Facebook marketing strategies.

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