Trends Report

Brief: Facebook (Still) Dominates Teens' Social Usage

Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

December 1st, 2015
Gina Fleming
Nate Elliott
With contributors:
Luca Paderni , Wei-ming Egelman , Laura Glazer


Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean they've stopped using it. This brief presents Forrester's data on teens' adoption — including the fact that Facebook generates greater intensity of usage from young people than any other social site — and guides marketers to the right teen Facebook marketing strategies.

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