Trends Report

Brief: Find The Right Sales Efficiency-Effectiveness Balance

September 28th, 2016
John Bruno, null
John Bruno
With contributors:
Stephen Powers , Meredith Cain , Andrew Reese


Companies looking to drive revenue growth need to deliver the right tools to their salespeople. This means looking beyond just sales force automation (SFA) toward the greater, but congested, sales technology ecosystem. You can divide the needs of your sales team into two high-level categories: driving efficiencies and improving effectiveness. This report provides application development and delivery (AD&D) leaders who support sales with an understanding of salespeoples' needs and a tactical approach to support and enable them with the right technology.

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