Summary
Marketing technology is advancing rapidly and many CIOs are playing catch-up. Moreover, the business technology (BT) agenda, which is so crucial to CIO careers and business success, is dependent on a strong marketing foundation. CIOs that followed a technology track in their careers often can benefit from a crash course in marketing and marketing technology. Where do they get it? Conferences dedicated to marketing technology are an increasingly appropriate venue for CIOs. This brief reviews the role of such conferences for CIOs and looks at Inbound 2014 — a marketing conference produced by HubSpot — from a CIO's perspective. The report includes a summary of the three key product announcements HubSpot made at the event.
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