Trends Report

Brief: IBM's New Tools For CX Ecosystem Management

The IBM Watson Portfolio Aims To Help CX Professionals Master Their Operating Environment

December 16th, 2015
TK
TJ Keitt
With contributors:
Rick Parrish , Harley Manning , William Willsea , Kara Hartig

Summary

In October 2015, IBM held its Insight conference in Las Vegas. Most customer experience (CX) professionals didn't pay attention — but they should have. IBM showed how its emerging data assets and its cognitive computing technology, IBM Watson, can help businesses sense, analyze, and react to changes in their operating environment. This report highlights what CX leaders need to take away from IBM Insight 2015.

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