Brief: Mobile World Congress 2015 Highlights Urgency For B2B Mobile Innovation

This year's Mobile World Congress (MWC) showed that a mobile mind shift is finally taking place in the business-to-business (B2B) segment. Mobile is becoming a critical factor in driving product, service, and process innovation as well as in enhancing customer and employee engagement. At the show, most mobile B2B solutions reflect the shift away from traditional sales and field force automation toward delivering great mobile moments for business customers. As business enablers, all CIOs must meet the expectation of today's business customer that he can get what he wants in his immediate context and moment of need. This brief summarizes insights from discussions with vendors and observations that we made at MWC concerning B2B themes. The goal is to help CIOs deliver great mobile moments for business customers and stimulate innovation in their organizations with business technology to win, serve, and retain customers.